A wine called "Relalaxa" which roughly means relaxe in swedish slang.
A simple yet good looking, minimalistic design that can speak to those who drink wine because it taste nice and buys wine because of the label-design, without the snobbery.
BRIEF
Does wine have to be special and does it have to come with a bit snobbery? Can you just buy a wine for the sake of wanting to have something good to drink? Make a wine that relates to those questions.
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